Scaling nationalisation support through technology, psychometrics, and coaching
A UAE government authority with responsibility for national workforce development faced a significant challenge: how to systematically assess, understand, and address the barriers preventing thousands of UAE Nationals from entering or progressing in employment.
Existing processes were largely manual, inconsistent, and unable to scale. Case workers lacked the tools to profile individuals objectively or track progress over time. The authority needed a technology-enabled solution that could bring rigour and consistency to employability support — while remaining culturally appropriate and accessible in both Arabic and English.